Master in International Marketing (One Year)

## About the programme: In a world where digitalisation and globalisation are driving constant change, it is vital to create marketing strategies that are distinctive and relevant. Being able to comprehend and address the marketing challenges of the future will make you a sought-after asset for organisations in the global marketplace. The programme develops your ability to deal with issues such as digital transformation, global competition, and rapid market changes while providing a broad understanding of international marketing. In the programme, you will collaborate with organisations to solve real-world challenges while deepening your theoretical knowledge. You will also engage in discussions on how consumers influence each other, the impact of digital media on marketing, and how to optimise export strategies. The course contents are based on current research and covers topics ranging from consumer behaviour to the globalisation of the economy. All teaching is conducted in English, and the programme is open to students from all over the world. The international atmosphere contributes to a broader perspective on the issues discussed, enriching your personal and professional development. ## Career opportunities and further studies Upon completing the programme, you will be well-prepared for a career in marketing. Alumni currently hold positions such as marketing manager, export manager, consultant, and international account manager. After graduation, you will be eligible to apply for the PhD programme in Business Administration at JIBS and other PhD programmes in Business Administration worldwide.